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From best practices to breaking news, you’ll find resources to keep you in the loop with all things marketing. Our goal is to help your business reach its full potential.

LEVERAGING TECHNOLOGY TO MANAGE CUSTOMER CENTRICITY

Taking the knowledge you have gained by evaluating and defining your ideal clients needs (see Creating a Customer Centric Business Model), and determine how to leverage technology to provide the level of service expected in a cost effective way.  There are a lot of choices when it concerns what technologies are worth the effort to implement. […]

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HOW IS SOCIAL MEDIA USEFUL FOR BUSINESSES?

Social media is a platform through which businesses can boost up their profit. Traditional marketing techniques are essential for businesses to flourish offline. But how does a business go about gaining success online? Social media is one of the answers. Over the past few years, social media has become a vital part of the Internet. […]

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SOCIAL MEDIA NETWORKS

Social networks have become one of the fastest growing outlets for businesses in all industries to extend their brand awareness. It’s safe to say that social mediahas become a HUGE part of the way businesses market their products and services. These social media networks have become a great outlet for businesses to gain insights from target […]

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BRANDING: THE LIFELINE OF ANY SUCCESSFUL BUSINESS

For any business, branding can truly affect the level of success you can achieve.  A brand is much more than a pretty logo. It’s what sets you apart from your competition while motivating employees.  Many proven business’ tend to give less attention to branding and focus more on funding and product development. This can be costly; branding is a […]

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7 MUST-HAVES FOR SOCIAL MEDIA MARKETING

Social Media Marketing has been quite the conversation topic recently. To begin any kind of successful venture into social media marketing, you must create a full plan for all possible outcomes. 1. Commitment: We have seen only too many companies start a social media presence, to then not follow through (enough). Social media requires content and curation. […]

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