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HUMAN CONNECTION IN MARKETING & SOCIAL MEDIA
So much business is done digitally, from email to Zoom meetings, we are increasingly reliant on our technology to connect us. However, it is essential to remember that we are connecting to human beings when it comes to our marketing. We need to embrace our humanity to create that human connection. We need to act […]
TOP 3 WAYS TO UTILIZE INFLUENCER MARKETING
There are typically three different ways that a company can use influencers to spread the word about their product or service while creating brand buzz and awareness. All three of these strategies warrant different results and take a different type of budgeting, so when implementing these plans, take that into consideration. These three strategies are discounts, […]
THE TOP 5 COMPONENTS OF YOUR CONTENT MARKETING STRATEGY
There are still questions and confusion when it comes to “content marketing.” The concept is simple when it is thought of as a means to an end, which is ultimately driving traffic to your website or blog. The more great content you have, and the easier it is for people to find your content, the […]
INFLUENCER MARKETING: THE DOS AND DON’TS
DOS: Do Focus on Engagement Ahhhh, the classic debate of engagement vs. follower counts. Many brands are continuously making the mistake of overlooking a key factor when it comes to connecting with and utilizing influencers for their brand advertisements – ENGAGEMENT. That number displayed at the top of an influencers page… NEWSFLASH you can buy it, and it […]
5 SIMPLE TIPS FOR STRATEGIES TO WIN SALES
The question often arises nowadays: how do we keep winning them over as consumers are becoming more and more complex. The consumer has become more aware when it comes to marketing approaches but also more economical. Gone are the days where you can trick your consumer into purchases, now you need cold hard facts. Everyone […]
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