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Long-Term Spend Driving Business Value: Tips for Framing Marketing Investment
In boardrooms and budget meetings, one persistent challenge continues to face marketing leaders: how to position marketing investment as a long-term value driver—not just an operating cost. While there’s growing belief in the industry that marketing should be treated more like capital expenditure, the reality is most organizations aren’t changing their accounting frameworks any time […]
Embrace the Change or Get Left Behind’: Inside the Rise of B2B Influencers
In an age where digital trust drives purchasing power, B2B influencers have emerged as powerful allies in the modern marketing mix. What was once considered a strategy exclusive to lifestyle and consumer brands has firmly planted its roots in the B2B landscape. At Power On Marketing, we believe this shift isn’t just a trend—it’s a […]
Why Your Business Needs a Fractional CMO: A Smarter, More Strategic Approach to Growth
The Old Model is Broken—And You Know It For years, businesses have operated under a traditional structure: hire a full-time Chief Marketing Officer (CMO) or VP of Marketing & Sales, invest heavily in their salary and benefits, and hope they have the skills, network, and experience to drive growth. But here’s the problem—one person can’t […]
Ecommerce Evolution 2025: The Essential Changes You Need to Make to Sell Online
The ecommerce landscape is shifting—again. Every year brings new technologies, consumer behaviors, and market challenges that force online businesses to adapt or fall behind. If you’re responsible for driving revenue, growing a brand, or optimizing digital commerce, now is the time to assess what’s changing in 2025 and adjust your approach. This isn’t about trends […]
Beyond the Walled Gardens: Why Smart Brands Are Rethinking Their Digital Strategy
For years, brands have poured their ad dollars into social media’s walled gardens, lured by promises of hyper-targeting, high engagement, and massive audiences. But as the digital landscape shifts, many businesses are realizing the cost of this dependency—limited control, murky reporting, and increasing risks to brand reputation. The Wake-Up Call for Advertisers Recent changes across […]
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