Blog

Influencer Marketing: The Dos and Don’ts

Influencer Marketing: The Dos and Don'ts by Gabrielle Mondejar, Content Marketing Specialist Dos: Do Focus on Engagement Ahhhh, the classic debate of engagement vs. follower counts. Many brands are continuously making the mistake of overlooking a key factor when it comes to connecting with and utilizing influencers for their brand advertisements - ENGAGEMENT. That number displayed…
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What is Influencer Marketing? 

What is Influencer Marketing? by Gabrielle Mondejar Content Marketing Specialist Influencer Marketing is a form of marketing utilized throughout social media platforms and other online avenues where companies leverage influential people in the community or online to push sales, leads, or brand exposure.  Influencer marketing can commonly be a lot more affordable than traditional avenues of marketing;…
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Contact Relationship Management (CRM) – What Is It?

A Contact Relationship Management (CRM) program is simply a system for how your company does 4 things: Coordinating How New Leads are Handled Tracking Prospect Communications Automated and Personal Activity Automate the Sales Process For Accuracy and Measurement Providing avenues to grow business fewer lost leads more client retention and secondary sales more measurable activity…
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Website Design – Who Needs It?

Website Design services are delivered in a number of different ways and with a number of different restrictions. Over the last several years there has been a push towards more dynamic and smart websites that can deliver a lot more functionality, interaction and optimization than the old custom coded html sites. The use of a…
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