News and Insights
From best practices to breaking news, you’ll find resources to keep you in the loop with all things marketing. Our goal is to help your business reach its full potential.
WHAT IS INFLUENCER MARKETING?
Influencer Marketing is a form of marketing utilized throughout social media platforms and other online avenues where companies leverage influential people in the community or online to push sales, leads, or brand exposure. Influencer marketing can commonly be a lot more affordable than traditional avenues of marketing; hence, it has become so popular in the business world in […]
ADAPT YOUR MARKETING STRATEGY
In our current uncharted territory, everyone’s business is subject to rapid change. Here at Power On Marketing, we highly advise a plan that is proactive and a plan that will adjust and adapt as you lead your company and team during these unprecedented times and in the future. The way we speak to customers, and […]
CONTACT RELATIONSHIP MANAGEMENT (CRM) – WHAT IS IT?
A Contact Relationship Management (CRM) program is simply a system for how your company does 4 things: Coordinating How New Leads are Handled Tracking Prospect Communications Automated and Personal Activity Automate the Sales Process For Accuracy and Measurement Providing avenues to grow business fewer lost leads more client retention and secondary sales more measurable activity […]
SEARCH ENGINE OPTIMIZATION – HOW WILL IT IMPROVE YOUR BUSINESS?
Finding relevance in the online marketplace begins and ends with a targeted and focused effort on keyword combinations and quality content, which is the focus of Search Engine Optimization. Look at the internet like a chamber of commerce, and the keywords as a representation of the committees, meetings, and other activities you can target for new business development. […]
BUILDING A CUSTOMER-CENTRIC BUSINESS
In today’s day and age it has become more imperative than ever to build strong meaningful relationships with your customer base. The days of selling a product or service and moving on to the next client are over if you wanted to keep loyal customers? With the events of the last decade (9/11, Katrina and […]
What we do
WORK BEST FOR YOU
Our skill and attention to detail have enabled us to have decades-long relationships with our client base.
We know what will and, more importantly, what won’t be successful from a marketing perspective, and we only recommend what makes sense for you. Whether we are just doing a quick project or developing your entire marketing strategy, our goal is to make you feel like we are your internal team rather than an outsourced relationship.