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MARKETING AUTOMATION: A GAME-CHANGER FOR SMALL BUSINESSES
As technology improves, so does marketing. Once an art of its own, marketing has now morphed into a hybrid discipline combining art and science to create a powerful tool in the age of digital marketing. Every team needs balance. Start by implementing automated marketing to transform your firm by delivering personalized messaging that will be […]
5 TIPS FOR BEATING THE INSTAGRAM ALGORITHM IN 2021
Did you know that on average, a measly 10% of your total Instagram followers see the content you post on their feed? Do you tend to notice posts from 3+ days ago while you mindlessly scroll down your home page? With this madness, it was only a matter of time until influencers and marketing gurus […]
HUMAN CONNECTION IN MARKETING & SOCIAL MEDIA
So much business is done digitally, from email to Zoom meetings, we are increasingly reliant on our technology to connect us. However, it is essential to remember that we are connecting to human beings when it comes to our marketing. We need to embrace our humanity to create that human connection. We need to act […]
TOP 3 WAYS TO UTILIZE INFLUENCER MARKETING
There are typically three different ways that a company can use influencers to spread the word about their product or service while creating brand buzz and awareness. All three of these strategies warrant different results and take a different type of budgeting, so when implementing these plans, take that into consideration. These three strategies are discounts, […]
THE TOP 5 COMPONENTS OF YOUR CONTENT MARKETING STRATEGY
There are still questions and confusion when it comes to “content marketing.” The concept is simple when it is thought of as a means to an end, which is ultimately driving traffic to your website or blog. The more great content you have, and the easier it is for people to find your content, the […]
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