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From best practices to breaking news, you’ll find resources to keep you in the loop with all things marketing. Our goal is to help your business reach its full potential.
THE TOP 5 COMPONENTS OF YOUR CONTENT MARKETING STRATEGY
There are still questions and confusion when it comes to “content marketing.” The concept is simple when it is thought of as a means to an end, which is ultimately driving traffic to your website or blog. The more great content you have, and the easier it is for people to find your content, the […]
INFLUENCER MARKETING: THE DOS AND DON’TS
DOS: Do Focus on Engagement Ahhhh, the classic debate of engagement vs. follower counts. Many brands are continuously making the mistake of overlooking a key factor when it comes to connecting with and utilizing influencers for their brand advertisements – ENGAGEMENT. That number displayed at the top of an influencers page… NEWSFLASH you can buy it, and it […]
5 SIMPLE TIPS FOR STRATEGIES TO WIN SALES
The question often arises nowadays: how do we keep winning them over as consumers are becoming more and more complex. The consumer has become more aware when it comes to marketing approaches but also more economical. Gone are the days where you can trick your consumer into purchases, now you need cold hard facts. Everyone […]
WHAT IS INFLUENCER MARKETING?
Influencer Marketing is a form of marketing utilized throughout social media platforms and other online avenues where companies leverage influential people in the community or online to push sales, leads, or brand exposure. Influencer marketing can commonly be a lot more affordable than traditional avenues of marketing; hence, it has become so popular in the business world in […]
ADAPT YOUR MARKETING STRATEGY
In our current uncharted territory, everyone’s business is subject to rapid change. Here at Power On Marketing, we highly advise a plan that is proactive and a plan that will adjust and adapt as you lead your company and team during these unprecedented times and in the future. The way we speak to customers, and […]
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Our skill and attention to detail have enabled us to have decades-long relationships with our client base.
We know what will and, more importantly, what won’t be successful from a marketing perspective, and we only recommend what makes sense for you. Whether we are just doing a quick project or developing your entire marketing strategy, our goal is to make you feel like we are your internal team rather than an outsourced relationship.
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