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BRANDING: THE LIFELINE OF ANY SUCCESSFUL BUSINESS
For any business, branding can truly affect the level of success you can achieve. A brand is much more than a pretty logo. It’s what sets you apart from your competition while motivating employees. Many proven business’ tend to give less attention to branding and focus more on funding and product development. This can be costly; branding is a […]
7 MUST-HAVES FOR SOCIAL MEDIA MARKETING
Social Media Marketing has been quite the conversation topic recently. To begin any kind of successful venture into social media marketing, you must create a full plan for all possible outcomes. 1. Commitment: We have seen only too many companies start a social media presence, to then not follow through (enough). Social media requires content and curation. […]
CONTENT MARKETING VERSUS INBOUND MARKETING
Content marketing has become a much-debated topic among marketers, but there is often quite a bit of confusion around what content marketing exactly is, and how it differentiates itself from online or inbound marketing. Here is an attempt to create some clarity. CONTENT MARKETING • Is as old as the written word. It well pre-dates online marketing, […]
WHY HAVING A SOCIAL MEDIA BUDGET IS CRUCIAL
From Myspace, to Facebook, Twitter and sites that are still up-and-coming, social media marketing has evolved into something that is more than a place for the posting of funny cat videos and sharing family vacation photos – it can be used for enhancing your own brand or business at a more personal level. With this being the […]
WEBSITE DESIGN – WHO NEEDS IT?
Website Design services are delivered in a number of different ways and with a number of different restrictions. Over the last several years there has been a push towards more dynamic and smart websites that can deliver a lot more functionality, interaction and optimization than the old custom coded html sites. The use of a Content […]
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We know what will and, more importantly, what won’t be successful from a marketing perspective, and we only recommend what makes sense for you. Whether we are just doing a quick project or developing your entire marketing strategy, our goal is to make you feel like we are your internal team rather than an outsourced relationship.