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CONTENT MARKETING VERSUS INBOUND MARKETING

Content marketing has become a much-debated topic among marketers, but there is often quite a bit of confusion around what content marketing exactly is, and how it differentiates itself from online or inbound marketing. Here is an attempt to create some clarity. CONTENT MARKETING • Is as old as the written word. It well pre-dates online marketing, […]

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WHY HAVING A SOCIAL MEDIA BUDGET IS CRUCIAL

From Myspace, to Facebook, Twitter and sites that are still up-and-coming, social media marketing has evolved into something that is more than a place for the posting of funny cat videos and sharing family vacation photos – it can be used for enhancing your own brand or business at a more personal level. With this being the […]

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WEBSITE DESIGN – WHO NEEDS IT?

Website Design services are delivered in a number of different ways and with a number of different restrictions. Over the last several years there has been a push towards more dynamic and smart websites that can deliver a lot more functionality, interaction and optimization than the old custom coded html sites. The use of a Content […]

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Power On Marketing Completes Marketing Campaign for The Grammy Music Revolution Project Tampa Bay

Power On Marketing was chosen by The Yob Family Foundation to roll out a marketing campaign for The Grammy Music Revolution Project Tampa Bay. For the second year in a row, The Los Angeles-based Grammy Museum is bringing its Music Revolution Project, a free mentoring and education program for promising young musicians, to Tampa once […]

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