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Why is Lighting Important for Professional Photos
The importance of proper lighting in photography. Lighting is a key factor in creating a successful image. Lighting determines not only brightness and darkness, but also tone, mood and atmosphere. Without lighting, you can’t create and expose a clear image. The light brings out the sharpness and details of the subject, so it’s very important […]
HOW GOOGLE IS MAKING USER EXPERIENCE COUNT
Google has given us an entire year to prepare for the update on user experience (UX) that will be making its debut next month. You read that right – in May 2020, the global search engine, Google, announced that their upcoming upgrade would start to include user experience, among other metrics, to rank site performance. […]
CAPITALIZING ON CONVENIENCE
2021 is the year of the customer, no doubt. The idea of digital transformation started as a vision but quickly shifted into our reality one year ago. The ever-evolving world wide web is no stranger to change, yet the demand for digital developments has never been higher. A pandemic and thousands if not millions of […]
MARKETING AUTOMATION: A GAME-CHANGER FOR SMALL BUSINESSES
As technology improves, so does marketing. Once an art of its own, marketing has now morphed into a hybrid discipline combining art and science to create a powerful tool in the age of digital marketing. Every team needs balance. Start by implementing automated marketing to transform your firm by delivering personalized messaging that will be […]
5 TIPS FOR BEATING THE INSTAGRAM ALGORITHM IN 2021
Did you know that on average, a measly 10% of your total Instagram followers see the content you post on their feed? Do you tend to notice posts from 3+ days ago while you mindlessly scroll down your home page? With this madness, it was only a matter of time until influencers and marketing gurus […]
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