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Why Every Business Needs a Marketing Makeover Audit in 2025
In today’s fast-moving digital world, sticking to the same marketing tactics year after year just won’t cut it. Algorithms change. Consumer habits shift. And what worked even six months ago might already be outdated. That’s why smart businesses are turning to Marketing Makeover Audits. At Power On Marketing, we dig deep into your marketing efforts […]
7 Proven Strategies to Help Home Service Companies Book More Jobs in 2025
In today’s rapidly evolving marketplace, home service companies must do more than rely on word-of-mouth referrals and outdated advertising methods. Whether you’re in window and door installation, HVAC services, plumbing, electrical, or home remodeling, the demand for visibility, convenience, and digital transformation is greater than ever. As a full-service digital marketing agency, Power On Marketing […]
Long-Term Spend Driving Business Value: Tips for Framing Marketing Investment
In boardrooms and budget meetings, one persistent challenge continues to face marketing leaders: how to position marketing investment as a long-term value driver—not just an operating cost. While there’s growing belief in the industry that marketing should be treated more like capital expenditure, the reality is most organizations aren’t changing their accounting frameworks any time […]
Embrace the Change or Get Left Behind’: Inside the Rise of B2B Influencers
In an age where digital trust drives purchasing power, B2B influencers have emerged as powerful allies in the modern marketing mix. What was once considered a strategy exclusive to lifestyle and consumer brands has firmly planted its roots in the B2B landscape. At Power On Marketing, we believe this shift isn’t just a trend—it’s a […]
Why Your Business Needs a Fractional CMO: A Smarter, More Strategic Approach to Growth
The Old Model is Broken—And You Know It For years, businesses have operated under a traditional structure: hire a full-time Chief Marketing Officer (CMO) or VP of Marketing & Sales, invest heavily in their salary and benefits, and hope they have the skills, network, and experience to drive growth. But here’s the problem—one person can’t […]
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