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Author: barry

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CONTACT RELATIONSHIP MANAGEMENT (CRM) – WHAT IS IT?

A Contact Relationship Management (CRM) program is simply a system for how your company does 4 things:

  • Coordinating How New Leads are Handled
  • Tracking Prospect Communications
  • Automated and Personal Activity
  • Automate the Sales Process
  • For Accuracy and Measurement
  • Providing avenues to grow business
  • fewer lost leads
  • more client retention and secondary sales
  • more measurable activity and analysis

OK, so that wasn’t exactly 4 things anymore than this series of business blogs is going to be 6 topics long when it’s all said and done. The reality behind the solution is that we are in a time where it’s not ok to simply rely on activity alone as a measurement of Salesforce automation success. There are fewer leads in the marketplace, the competition isn’t being lazy anymore, and every contact is valuable even if they don’t close right away.  Along with a great web design services and marketing with SEO, every business needs tools to manage their clients.

It is no longer a smart business decision to rely simply on rolodex, outlook reminders, or pad and pencil methods of trying to keep track on who needs to be called and other activities along the sales cycle. With cost effective solutions now available individual salespeople and smaller local businesses can now afford and manage Contact Relationship Management (CRM) solutions that can help them work more efficiently like a larger institution. With all that is on the line, the monthly expense of this kind of solution is negligible based on the potential return in efficiencies and sales that can be delivered. More to come…

Power On Marketing offers Website Development , Design and Online Marketing such as Search Engine Optimization in Tampa Bay, Florida. Call for a Free Consultation!

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WEBSITE DESIGN – WHO NEEDS IT?

Website Design services are delivered in a number of different ways and with a number of different restrictions. Over the last several years there has been a push towards more dynamic and smart websites that can deliver a lot more functionality, interaction and optimization than the old custom coded html sites.

The use of a Content Management System (CMS) is also quickly becoming popular with companies who have resources to work on their website vs. having to hire a company, which has been the trend of the past. As the market continues to evolve there continues to be many misconceptions about websites, how to get them working, and most importantly how to get them found online for the purpose of lead generation.

So to the point of the question, Who Needs Website Design?

  • Large Companies
  • Salespeople
  • Small / Medium Sized businesses
  • Local Entrepreneurs
  • Anyone with a message to deliver and a desire to make some money from that message.

So lets dig into this a little more. Website Development and Design is the process of mapping out your existing site to cover all your business needs, be found my search engines, and then engage traffic in a way that can deliver new business. A well designed site can improve conversion rates by 5% or more when considering the higher rates of traffic, etc. Most existing sites have unfortunately either cost the owner a bunch of money related to initial design work and custom coding, which was all that was available, or lost opportunities to earn search engine relevance. In both cases we are finding many businesses who have been led down a bad road with designers and graphics artists who not only didn’t provide enough calls to action or conversion functions on the site itself but also didn’t take the standard actions to get the site relevant in search engines.

In this day and age of the digital marketplace there is an absolute need to be engaged with a viable website that can help your company get found, engage with, and convert new business opportunities. Unfortunately this creative design work may mean a big investment in technology, but as more and more consumers turn to the internet for research and investigation before buying it’s important to ensure your position is in tact.

So a Website Design service is essential for all businesses who want to compete within the high volume, ultra competitive, and fast paced digital marketplace. Some lower level versions can be used out of the box and we also can help develop a solution for those companies looking to get started and want the ability to grow into system.

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Power On Marketing Completes Marketing Campaign for The Grammy Music Revolution Project Tampa Bay

Power On Marketing was chosen by The Yob Family Foundation to roll out a marketing campaign for The Grammy Music Revolution Project Tampa Bay.

For the second year in a row, The Los Angeles-based Grammy Museum is bringing its Music Revolution Project, a free mentoring and education program for promising young musicians, to Tampa once again this summer. The program runs July 21st through August 15th.

The Yob Family Foundation and other regional businesses have funded this program as a way to encourage students ages 14-21 to broaden their musical skills and grow their passion for music.

Power On Marketing was tasked with a full marketing strategy to target students in Tampa Bay through social media channels, collateral, ad campaigns, and press releases. Students were encouraged to apply to the program via a newly designed website. The website allowed them to submit an application, referral letter, performance video and personal statement. Chosen applicants were awarded acceptance into this summer program to learn from national recording artists and to pursue their musical dreams.

“Power On Marketing helped the Yob Family Foundation create an impressive campaign for Tampa Bay’s Grammy Music Revolution program. With Power On Marketing’s knowledgeable staff and dedication, our program was a success.” ~ Lisa Yob

The Yob Family Foundation’s mission at its core, is to fill in the gaps, to take on the causes that seem to be left behind and provide resources for children where they are needed most. Some of the many causes they support include Metropolitan Ministries, Children’s Cancer Center, The Crisis Center of Tampa Bay, and Junior Achievement Tampa Bay.

The mission of Power On Marketing is to deliver innovative, customized, targeted, flexible marketing solutions that focus on maximizing ROI, and helping organizations gain a competitive advantage. Power On Marketing full content marketing solution includes web design, social media, SEO, content writing and graphic design.

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