For over 9 years, Power On has been the digital marketing provider for PLANTZ. We currently are responsible for 100% of the revenue for one division of their company and 25% of the revenue for the other division of the company.
PLANTZ was seeing a high bounce rate and limited leads from their website. They were not ranking for any of the areas that they were targeting, while the website needed to be modernized and optimized. PLANTZ reached out to Power On Marketing in hopes of revamping their website and improving its performance.
A responsive designed website that not only highlighted their great service quality but also their high-end plants was developed. The main focus was on the performance of the website in the generation of leads.
After extensive research, Power On Marketing developed a comprehensive plan for targeting keywords and creating content. With these keywords, pay per click advertisements were created in order to direct customers to the information that directly related to the word or phrase that they were searching for.
The design of the website was completely redone in order to give it a fresh, contemporary look that enhanced the company’s existing color scheme. Power On Marketing also created a full catalog of the office plants available from PLANTZ as a way to further customer engagement.