When designing your next website, a few pages should have more time spent on them than others. We aren’t saying that all of your pages aren’t as important, but some deserve a little more love. These pages are like a pet dog: you treat them well, and they will treat you even better.
This might seem like common sense, but you will be astonished to know that many designers don’t apply this when they are trying to improve conversions. A key component of this process is being able to optimize these pages efficiently. Enhancing your SEO and CRO within your website will bring greater success to all aspects of your business soon.
About You Page:
A quick way for customers, new hires, and even competitors to learn more information about your company is your “About You” page. This page usually includes a mission statement, company history, bios of employees, and a few testimonials if you have them available.
The About You page gives your business the opportunity to introduce itself to those who are scrolling through your website to help you build credibility and trust with them. Don’t put any content on your about you page that will scare your customers off or make them think you are weird (even though you already are a little weird because aren’t we all?)
Remember, this page is more than information about your company. This is the first spot on your website that will offer a deeper level of engagement that your visitors are looking for. Your page should answer the 5 Ws: who, what, when, where, why, and how (yes we know that is six, don’t be one of those critics.) It should be able to answer any questions visitors have. The about you page is the most overlooked page when creating a website, but it becomes one of the most important ones in the future.
“Blogging” has been an important method to optimize a website for keywords related to your business. These can be used to mention products or services, storytelling, and sign-up links for visitors of your website.
Blogs can be great for SEO purposes to help achieve your goal while writing these. Ensure that your content has the appropriate keywords and geared towards your correct target audience to help this process go more smoothly.
To help organize this page better, provide different categories such as “most recent” and “most popular”. This can help visitors reach the blog they for quicker and more efficiently. Even though most users come for information, having them being engaged and connected are also important as well. You want those visitors to continue to come back to read your blogs with the intent of them becoming further customers for your business.
Think of your home page as a first date. You get all dressed up, you make sure you look your best, and you try to make the best impression you can for that person. Well, you should do the same exact thing when creating the home page for your website because this is the first impression of your business to visitors. Just like a first date, every second counts when visitors reach your page. But unlike a first date, at least you can’t get a drink thrown in your face online.
The content, design, and visuals you choose to include are crucial to making that first good impression. These should be able to guide them to their next step on the journey of going through your website and finding what they are looking for.
Use big headlines and always put the most important information you are trying to get across first. This helps your website have a better “flow” and allows visitors to know exactly what they are supposed to do next. Again, just like a first date, don’t screw this up because you might not get another chance with that certain visitor.
Contact Us Page:
Providing your services and what your business does is great, but what about if a visitor needs to contact you for more information? Believe it or not, contact pages on a website can make you the most money. A contact form, appointment app, calendar schedule, or even as simple as a phone number can be used for this page. This is where future customers make their decision to learn more about your services and willing to do business with you.
It might seem like common sense, but there have been numerous occasions where a contact you page has provided visitors with the wrong information. One wrong letter in an email address or wrong phone number can cause you to miss out on a lot of money. Use content such as “Chat Now or “Email Now” so visitors know right away what to do and what to look for. The contact page can generate some great leads for you and your company.
Your website has the opportunity to engage with your customers in more ways than you think. Yes, websites are supposed to look good and be appealing. But if you focus on your about, blog, home, and contact pages, your success will grow even further. These pages give you the opportunity to attract new visitors, gain new leads, and to solidify loyal customers. The more valuable information you have available, the more valuable customers you will get in return.