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Category: Social Media Marketing

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Why Your Business Needs a Fractional CMO: A Smarter, More Strategic Approach to Growth

The Old Model is Broken—And You Know It

For years, businesses have operated under a traditional structure: hire a full-time Chief Marketing Officer (CMO) or VP of Marketing & Sales, invest heavily in their salary and benefits, and hope they have the skills, network, and experience to drive growth.

But here’s the problem—one person can’t be an expert in everything.

Today’s marketing landscape is vast, covering everything from digital strategy, branding, and content creation to lead generation, analytics, paid media, and sales alignment. Hiring one person to be an expert at all of it is unrealistic, inefficient, and costly.

This is where a Fractional CMO model comes in—a game-changing solution that provides you with an entire team of experts instead of just one person.

What Exactly is a Fractional CMO?

A Fractional CMO is not just a consultant—it’s a strategic partnership. Instead of hiring a full-time executive, you bring in an on-demand marketing leader backed by a team of specialists who fill in the missing gaps, delivering high-level strategy, execution, and measurable results without the burden of a six-figure salary.

Think of it like this:

  • A full-time CMO can be a jack of all trades, but master of none.
  • A fractional CMO gives you access to a whole team, each person an expert in their domain.
  • You get an integrated, data-driven approach without the overhead.

This model ensures your business stays agile, competitive, and always ahead of the curve.

Why a Fractional CMO is the Smarter Move for Businesses Today

1. More Brainpower, Less Cost

A single full-time CMO can cost anywhere from $175,000 to $300,000+ per year before even factoring in benefits, bonuses, and stock options. And they still need to hire outside experts for specialized work.

With a Fractional CMO, you get a team of top-tier professionals for a fraction of that cost—each with their own niche expertise in SEO, PPC, automation, content, branding, and more. You’re not just getting one mind—you’re getting an entire marketing force at your disposal.

2. Deep Industry Expertise & Proven Strategies

A traditional CMO might have experience in a handful of industries, but a Fractional CMO team works across multiple verticals and markets, bringing proven strategies that have worked across different business models.

They’ve already tested, refined, and executed winning campaigns—why spend years figuring it out on your own?

3. Execution That Moves Fast

Hiring an in-house marketing executive means months of onboarding, hiring additional team members, and ramping up before you even see results.

A Fractional CMO team hits the ground running—developing and executing a strategy from day one. They bring a ready-to-go marketing machine that’s already optimized to drive growth.

4. Technology & Tools That Drive Results

Marketing today isn’t just about strategy—it’s about having the right tools and data. A Fractional CMO team comes equipped with industry-leading tech stacks, CRMs, automation platforms, and AI-driven analytics to identify opportunities and optimize your campaigns in real time.

Why spend six months figuring out the best tech when you can plug into a system that’s already working?

5. Scalability & Flexibility

Hiring a full-time executive locks you into a long-term, expensive commitment. What if you need to scale up—or down—based on market conditions?

A Fractional CMO model gives you the flexibility to scale services up or down as needed—adjusting strategy, resources, and execution on demand.

6. More Accountability, Less Risk

Let’s be honest—not every CMO delivers results.

A Fractional CMO team is results-driven and performance-based. They don’t survive on title prestige—they thrive on proving their impact with metrics, KPIs, and real business outcomes.

No fluff. No office politics. Just results.

Who Needs a Fractional CMO?

This model isn’t just for startups. It’s for any business that wants high-level marketing expertise without the limitations of a single hire.

  • Mid-sized companies: If you’re growing fast but don’t have the budget for a full-time CMO.
  • Enterprises looking for fresh strategy: Get a new perspective and cutting-edge marketing tactics without overhauling your internal structure.
  • VC-backed startups: Get senior-level strategy without burning through funding.
  • Manufacturers, service providers, and tech companies: Stay ahead in industries where marketing is rapidly evolving and competition is fierce.

If you’re tired of slow marketing progress, disjointed strategies, and wasted budgets, it’s time to rethink the traditional CMO model.

The Future of Marketing is Fractional. Are You Ready?

Companies that adapt win. Companies that stick to outdated models fall behind.

A Fractional CMO isn’t a cost—it’s an investment that gives you access to the right minds, the right execution, and the right strategy to drive your business forward.

So the real question isn’t “Can we afford a Fractional CMO?”

It’s “Can we afford not to?”

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Ecommerce Evolution 2025: The Essential Changes You Need to Make to Sell Online

The ecommerce landscape is shifting—again. Every year brings new technologies, consumer behaviors, and market challenges that force online businesses to adapt or fall behind. If you’re responsible for driving revenue, growing a brand, or optimizing digital commerce, now is the time to assess what’s changing in 2025 and adjust your approach.

This isn’t about trends that might happen. These are the must-make changes to keep your ecommerce operation competitive, profitable, and prepared for what’s next.

1. AI-Powered Personalization is No Longer Optional

Generic ecommerce experiences are dead. Consumers expect brands to understand their preferences, anticipate their needs, and offer highly personalized recommendations. In 2025, AI-driven personalization is a baseline expectation.

What to focus on:

  • AI-powered product recommendations that adapt in real-time
  • Dynamic pricing strategies based on customer behavior
  • Personalized email and SMS marketing automation

The shift: If you’re not integrating AI-driven insights into your customer journey, your competitors will.

2. Conversion-Optimized Checkout is Critical

Abandoned carts remain one of the biggest leaks in ecommerce revenue. The difference in conversion rates between a frictionless checkout and a cumbersome one can be staggering. In 2025, optimizing checkout is no longer a nice-to-have—it’s a make-or-break factor.

Key updates:

  • One-click checkout integrations (Apple Pay, Google Pay, Shop Pay)
  • AI-powered fraud detection that doesn’t interfere with legitimate transactions
  • Seamless buy now, pay later (BNPL) options

The shift: Customers expect to check out in seconds, not minutes. Every extra step costs you sales.

3. SEO for Ecommerce is Changing (Again)

Google’s algorithm updates are relentless, and ecommerce SEO is evolving faster than ever. In 2025, brands must embrace a broader SEO strategy that extends beyond traditional keyword optimization.

What’s changing:

  • Voice search and AI-driven search results influencing product discovery
  • Google’s prioritization of user experience (Core Web Vitals matter more than ever)
  • Video and image-based search growing in importance

The shift: Winning at ecommerce SEO in 2025 means thinking beyond text and optimizing for AI-driven search behaviors.

4. First-Party Data Will Determine Your Success

With privacy regulations tightening and third-party cookies disappearing, ecommerce brands must rely on first-party data to drive marketing and sales strategies.

How to adapt:

  • Strengthen your email and SMS marketing strategies
  • Build community-driven commerce experiences (exclusive offers, loyalty programs)
  • Leverage predictive analytics to understand customer buying habits

The shift: The brands that own their customer data will have a significant advantage over those who rely on third-party sources.

5. Social Commerce is Reshaping the Buying Journey

Social media is no longer just a traffic source—it’s a primary sales channel. Platforms like Instagram, TikTok, and Facebook have seamlessly integrated ecommerce, making it easier than ever for customers to shop without leaving their favorite apps.

Where to invest:

  • Shoppable posts and live-stream commerce
  • Influencer collaborations that drive direct sales
  • AI-generated content that adapts to user engagement

The shift: If your social strategy doesn’t include direct selling, you’re leaving revenue on the table.

6. Returns & Logistics are Now Brand Differentiators

Customers expect fast, hassle-free returns. More than ever, logistics and fulfillment strategies directly impact brand perception and loyalty.

Logistics must-haves:

  • Clear and flexible return policies
  • AI-driven demand forecasting to prevent stockouts
  • Sustainable packaging and eco-friendly shipping options

The shift: The brands that perfect post-purchase logistics will see repeat customers and stronger brand trust.

7. The Rise of Augmented Reality (AR) Shopping

Online shopping has always struggled with one major drawback: customers can’t physically experience products before buying. In 2025, AR is bridging that gap.

What’s next:

  • Virtual try-ons for fashion and accessories
  • 3D product views for home goods and electronics
  • Interactive AR experiences that enhance product discovery

The shift: Ecommerce brands that leverage AR will see higher engagement, reduced return rates, and improved conversion rates.

The Bottom Line

Ecommerce is evolving fast, and 2025 is set to be a defining year for online sellers. The question is no longer whether to make these changes, but how quickly you can implement them. Brands that stay ahead of these shifts will thrive—those that don’t will struggle to keep up.

If navigating these changes feels overwhelming, that’s because ecommerce is no longer a side project—it’s a sophisticated, multi-faceted strategy that requires expertise across multiple disciplines. The brands that recognize this now will be the ones leading the charge in 2025 and beyond.

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Unleashing Your Marketing Superpowers: How Power On Marketing Helps You Become the Hero

Every great superhero has an origin story—that moment of discovery when they first realize their powers. Maybe it’s the first time Superman leaps into the sky or when Peter Parker realizes he can cling to walls after being bitten by a radioactive spider.

For many marketing managers, their journey follows a similar path. One day, you’re thrown into a world of content creation, ad campaigns, branding, and analytics. You quickly realize you need to be faster, smarter, and more strategic than ever before. But with great responsibility comes great complexity, and even the most dedicated marketing professionals can find themselves overwhelmed.

That’s where Power On Marketing comes in—your ally, your mentor, and your secret weapon. We help turn ambitious marketing managers into Creative Marketing Operators, ready to take action, strategize, and execute like a pro.

Discovering Your Superpowers

Some marketing managers are natural strategists, while others are creative wizards. Some are data-driven analysts, while others thrive on storytelling. But no matter your strengths, every hero has their kryptonite. Maybe it’s struggling to keep up with social media trends, juggling website updates, or launching campaigns that feel like a shot in the dark.

At Power On Marketing, we step in to help you harness your powers effectively. Whether you’re a lone wolf managing a company’s marketing on your own or part of a lean team that needs extra firepower, we provide the expertise, tools, and strategy to elevate your game.

The Superpowered Human: Balancing Creativity & Execution

Much like Spider-Man juggling crime-fighting and a photography job, marketing managers are expected to wear multiple hats. You’re running email campaigns, fine-tuning PPC ads, handling social media, and proving ROI—all while trying to be innovative and engaging.

But even the best heroes need a sidekick. Imagine having a team that not only helps you create killer content but also ensures it reaches the right audience at the right time with the right message. That’s what we do. We optimize workflows, fine-tune messaging, and implement scalable strategies so that your marketing efforts aren’t just reactive but proactive.

The Agency as the Ultimate Super Team

Every superhero thrives when they have the right team. Superman has the Justice League. Spider-Man joins forces with the Avengers when things get tough. And marketing managers? They have Power On Marketing.

Instead of going it alone, we give you access to a team of experts in branding, content creation, SEO, website development, and paid media. We don’t just offer tools—we offer solutions. We help bridge the gap between where you are and where you want to be, so your marketing efforts feel less like an uphill battle and more like a well-oiled machine.

Mastering the Art of Strategic Outsourcing

The strongest heroes know when to call for backup. Sometimes, marketing managers get stuck in the DIY mindset, trying to do everything themselves. But the best results come from knowing what to handle in-house and when to bring in reinforcements.

That’s why we offer flexible solutions—whether you need full-service support, strategic guidance, or just an extra set of hands on a project. We empower you to focus on what you do best while we take care of the rest.

Your Heroic Moment Starts Now

In every superhero story, there’s a moment when the hero steps up, embraces their powers, and takes action. If you’re ready to level up, take your marketing from good to great, and wield your full potential, Power On Marketing is here to help.

Because every hero needs the right team—and we’re ready to power up your journey.

 

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Marketing with Cheer: 2025 Marketing Trends to Inspire Your New Year Strategy

Blog featuredimages december wrapping up the year with a festive marketing flair

Wrapping Up the Old Year and Unwrapping 2025’s Marketing Potential

As the year comes to a close, we look ahead with anticipation to 2025 and the new opportunities it holds. The holiday season is not only a time for celebration but also a time to refresh our perspectives, taking what we’ve learned from this year and preparing to make an impact in the next. In the spirit of giving, we’re unwrapping 2025’s anticipated marketing trends, helping you take a festive look into the future and gear up for success with joy and optimism

1. Social Commerce – Turning Posts into Presents

Social commerce was big in 2024 and promises to keep growing. Shoppers have embraced buying directly from social platforms, and brands have enjoyed building more accessible shopping experiences. This holiday season, consider how social commerce can seamlessly integrate into your strategies, making it easy for customers to purchase products as they scroll. Bring the magic of a holiday gift shop directly to your followers’ feeds with enticing, shoppable posts that make shopping as joyful as gift-giving.

2. The Expansion of AR and VR in Digital Marketing

2025 is shaping up to be a year of even more immersive experiences, thanks to the growth of augmented and virtual reality. Imagine holiday campaigns that allow users to “try on” virtual decorations or step into a winter wonderland from their phones! With these tools, brands can create magical, memorable interactions that add depth to the holiday experience. Planning to invest in AR/VR for the new year? Start with small, festive elements to test what resonates with your audience.

3. Purpose-Driven Marketing – Spreading Holiday Spirit Year-Round

Purpose-driven marketing was a powerful trend in 2024, showing that consumers value brands that stand for more than profit. As you prepare for 2025, think about how your brand can continue supporting meaningful causes that resonate with your audience. The holidays are the perfect time to highlight your community contributions and remind your customers of your shared values. Purpose-driven marketing doesn’t stop with the New Year; let it become a lasting part of your brand identity.

4. Customer-Led Innovation – Giving the Gift of Choice

In 2025, brands will increasingly seek customer input to create products and services that people truly love. During the holiday season, you can experiment with customer-led innovation by gathering feedback and ideas through social media polls, surveys, and interactive stories. Create holiday-themed polls, ask customers to vote on seasonal products, or invite them to share their “wish lists” for new features. This approach strengthens your connection with customers and shows that their voices matter.

5. Voice Search and Conversational Marketing

The popularity of voice search and conversational marketing tools is expected to grow in 2025, driven by the convenience of virtual assistants and chatbots. This holiday season, consider how these tools can add value for your customers, like offering voice-activated gift guides or festive chatbot helpers. As you prepare for the new year, integrating voice search capabilities or conversational marketing into your strategy can make interactions with your brand feel more accessible and natural.

6. Privacy-First Marketing – Building Trust Like Family

With data privacy becoming a top priority for consumers, 2025 will emphasize privacy-focused strategies. Treat your customers’ privacy with the care you’d give a family gift, ensuring transparency and respect in all interactions. Showcase your commitment to privacy during the holidays by highlighting secure ways customers can shop, browse, and interact with your brand. Building this foundation of trust will carry you into the new year with stronger customer loyalty.

Tying it All Together for a Joyous, Successful New Year

The holidays are a time for joy, reflection, and connection, and these trends embody those values in a way that will shape 2025’s marketing landscape. By adopting these forward-thinking approaches, you’re positioning your brand to meet the new year with creativity, authenticity, and an abundance of holiday cheer. Here’s to unwrapping new ideas, making meaningful connections, and a new year filled with innovation and growth. Happy Holidays and a joyful New Year from our team to yours!

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Why is Lighting Important for Professional Photos

The importance of proper lighting in photography.

Lighting is a key factor in creating a successful image. Lighting determines not only brightness and darkness, but also tone, mood and atmosphere. Without lighting, you can’t create and expose a clear image. The light brings out the sharpness and details of the subject, so it’s very important that you expose the subject well.

Therefore, to take the best photos, it’s important to properly control and manipulate the light to get the best color and luminosity for your subject. By changing the lighting and shadows precisely, you can best highlight your subject and take the best professional looking photos.

When it comes to lighting, natural light is the best option for headshots or other professional photos, but sometimes it’s not the easiest option. If you’re shooting in the studio, lighting will be your best friend.

Positioning light

Scott Headshot

Where you place your lighting is very important and will have a big impact on how your subject is lit. Depending on where you place your studio lighting, your subject will look different in your photos and in the final result.

If the light is behind the camera and aimed directly at your subject, it’ll look very flat. Lighting from the side will bring out the subject better and create a small shadow that creates more of a 3D look. Tip: Make sure you match the height of the studio lighting to the height of your subject. If the shadow is too big, the photo will look more dramatic, which could be too much for a professional photo.

If you want to create a silhouette effect with headshots, you can keep the light source behind the person and use a strong light source to create a striking silhouette photo.

Hard light

If you’re using studio light, depending on the subject and the room, it can create too harsh a light for a professional photo. If the light is that harsh, it can cause too many shadows behind the subject or on the subject’s face.

If you add a diffuser to the light source, the harsh light and shadow can be reduced. This will also defuse imperfections on the subject and give it a healthy glow, like natural sunlight would.

Once you’ve achieved the best possible lighting with your studio setup, you can also edit the images in Adobe Lightroom. With the editing software, you can change color, balance, and temperature, enhance tones, sharpen, reduce noise, and crop images.

Lighting can make a big difference when taking pictures, because you want your subject to look as good as possible. Learning to use light to your advantage and get the best possible results from your setup will set your work apart from your peers and put you on the path to becoming a professional.

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TOP 3 WAYS TO UTILIZE INFLUENCER MARKETING

There are typically three different ways that a company can use influencers to spread the word about their product or service while creating brand buzz and awareness. All three of these strategies warrant different results and take a different type of budgeting, so when implementing these plans, take that into consideration.

These three strategies are discounts, product exchange, and paid advertisements, which are all commonly seen throughout social media and influencer marketing. Here is how to leverage your company’s influencer marketing opportunity to its highest potential by following some basic influencer engagement formats through Instagram and any other platform, you may find the presence and need for influencer marketing.

01 DISCOUNTS

These are the companies that love to slide into the average joes’ direct messages and attempt to sell them something but masking it as a collaboration opportunity. This marketing strategy makes the nonsocial media savvy person feel special. They suddenly are being noticed by a company for what they can offer, and the allure of products makes it hard for them to resist. They did not even realize they looked like they could provide any service to a company. This group of people is not usually a career Instagramer or even taking it up as a hobby.

Turn on the charm and talk to the person about why their profile stood out to you. From there, you can proceed to tell them how you think they could rock your product, and you are willing to give them a storewide discount to shop your products if they promise to post about them! Now here is the catch, this will not work on most people inside the influencer world; that being said, it is a great strategy to target the everyday social media user who does not know the ins and outs of the environment or require payment for posts.

If you try this tactic on a seasoned Instagrammer, they generally will get very annoyed and refuse collaboration since, for them, time and energy is money in their line of work, and you are wasting it. We highly advise not reaching out to influencers with this offer if they are above 5,000 followers. Being an influencer is now recognized as a full-time career option to some, and you have to remember to have a level of respect for that.

If you target the right person though, this can increase your exposure, and you will still see some form of profit since you are not giving away anything for free or paying a creation or service fee. Some companies also will offer a free product but ask the person to pay for shipping. This is great for brands just starting out and getting their feet wet in the beginning stages of their marketing plan, but as you grow, you might want to reevaluate this strategy.

02 PRODUCT EXCHANGE

This is where there is an exchange of goods for services on social media or in a blog. This can mean a static in-feed post, stories, videos, IGTVs, blog posts, ad space, etc. Essentially, you offer the influencer a free product that you think they would love or need in exchange for any of their advertisements or services. This one is a little easier to get away with than discounts with a seasoned influencer if your product truly offers value to them, so it is vital to target people within your niche.

Many influencers are willing to work for free if the product has value to them or is worth a substantial price. Primarily to get someone to work for free for you, it has to be something they would like to have – because they are working for free. Creating content, planning, editing, and advertising takes substantial time, so it is crucial to remain in the mindset that they provide you a service. You will commonly see companies that deliver experiences or services that utilize product exchange. It is popular in the travel blogger community to exchange for tourist experiences, hotel stays, and exclusive experiences with a higher cost. Essentially, if what you provide is something a person would typically pay for anyways and is not a luxury item, then there is a pretty good chance you can get many influencers to participate in product exchange.

You will also see this with big-ticket items such as home goods and technology items since they are high priority items for many people, so if that is your company’s niche, give the product exchange strategy your best go!

03 PAID ADVERTISEMENTS

The final exchange you will commonly see is the one people are most familiar with, paid advertisements. These are the brands that pay for posts, stories, videos, or anything else you can imagine for sponsorship. When a brand is paying an influencer to advertise their product through experience, usually one-time posts do not see a large return. Still, if you are going to invest the money into an influencer, you might as well invest your time into them.

Create a relationship that spans for a longer duration of time. The more you get your product in front of an influencer’s audience, the more likely they will buy into what is promoted. It is all about the commitment to a repetition of exposure, and if you are going to put your money into this kind of advertising, you have to remember that it is a slow return process sometimes. This form of advertising is not just for the more prominent corporations; there is a range of influencer levels, which means people with different rates are willing to negotiate! If your budget is not as large, do not abort the mission on paid advertisements. You would be surprised by the number of micro-influencers you could implore that are not as expensive as what companies commonly assume influencer marketing costs.

Whether your company is large or small, you have the opportunity to try out all of these different influencer marketing strategies and see which one works best for your brand. Since the influencer world is so new and people are just beginning to discover influencer advertisement’s depths, it is still such a trial and error process. Be prepared to crash and burn a few times before you find what gives you the best return on investment and what suits your company’s feel best in the digital marketing world. Influencer marketing is the newest digital form to try out, and trust us; it is worth a go.

Need help getting started? Contact us today!
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5 SIMPLE TIPS FOR STRATEGIES TO WIN SALES

The question often arises nowadays: how do we keep winning them over as consumers are becoming more and more complex.

The consumer has become more aware when it comes to marketing approaches but also more economical. Gone are the days where you can trick your consumer into purchases, now you need cold hard facts. Everyone now has information right at their fingertips with technology, so the marketing game has changed.

Let’s review five strategies that should help you increase sales and overcome the competitors in a highly concentrated market.

01 IDENTIFY THE PROBLEM

By looking at the ideal customer in the market where you do business, you can acknowledge the sort of problems your customer is facing that you can solve. If there is a solution out there for a specific problem, the customer will pay for a readily available solution.

Research has shown that sometimes the customer is aware of an existing problem. However, because it’s minor and, most importantly, because they know there is no solution, they do not pay attention to it. You need to show them that a solution exists. There is a high chance that, in this case, the customer will remain a loyal consumer by knowing you’re the only one able to provide the solution they require.

02 DEVELOP A COMPETITIVE ADVANTAGE

You need to make your customers enjoy purchasing from you by offering them more benefits. Most important is to provide them with the benefits they need and the benefits they want.

Offense within marketing is trying to take loyal customers from the competitors by attracting them with different deals or promotions, which is very good. However, you’re not able to concentrate on defending your customers from the competitors, who may come up with a different strategy to snatch your loyal customers. You have to choose carefully what type of strategy you decide to use in such a concentrated market.

04 PICK THE RIGHT PLACE

This is a more complex step where you need to focus mostly on doing market research on your competitors to determine the right price. It’s imperative to remember that the value perceived by the customer determines the price you set on a particular product or service. If t he customer does not see your product being worth more than $20, he will not be willing to purchase for a higher price.

  • You may need to take into consideration certain price variations that are on the market.
  • How much is a specific benefit of your product/service worth in the market you’re doing business in?
  • Why are the competitors willing to pay so much or so little?
  • Why are the consumers willing to pay so much or so little?

These are questions that you need to consider even before the product’s actual production or the implementation of the service.

05 FOCUS ON CUSTOMER RETENTION

If a new customer has just purchased your product, this should not mean the end of the relationship between you and the customer. Once the customer has been attracted, you need to focus on retaining them by showcasing how beneficial your product/service can be to their problem or quality of life.

It is all about keeping a strong relationship that will eventually lead to the consumer becoming a loyal customer, one who will not choose the competitor’s lower-priced product over yours. Offering the client more than a product: You have offered them a solution that is perceived as valuable.

Remember that the first impression is the key aspect because most consumers decide on a particular product in five seconds. The ideal customer is far more likely to purchase the product if they see it in action. Make sure that in your advertising campaign, you have a video that shows how the product functions and how it can be a solution to the customer’s problem.

As mentioned before, communication with the customer is simply the key in this section. If you are willing to listen to the customers and adapt your product/service for their needs and wants, they will remain with you because they trust you as a business to solve their problems. I hope that these five strategies can help you push your sales, products, or services in the remainder of the year and on a long-term plan. It is imperative to remember that analyzing all the information you can get your hands on is key. You may find a small gap within the market or segment that has a problem to which the market has not yet responded with a solution (product or service).’

Need helping getting started? Contact us today!
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BUILDING A CUSTOMER-CENTRIC BUSINESS

In today’s day and age it has become more imperative than ever to build strong meaningful relationships with your customer base.  The days of selling a product or service and moving on to the next client are over if you wanted to keep loyal customers?  With the events of the last decade (9/11, Katrina and the financial crash of 2008) consumer buying behavior has shifted.  Things that customers took for granted are now uncertain in their mind.  Companies that have been around for over 100 years are no longer in business.   Now customers are looking for a more meaningful connection with the companies and people they do business with.  This connection needs to be cultivated and maintained through every aspect of your client’s interaction with your company.

The key to making this connection is to truly understand who your client is and how you can structure your services and communication to better relate.  In trying to identify your ideal client base, don’t stop at revenue size, employee size, or vertical.  Go beyond that, segment your ideal clients further by understanding their working hours, business goals, strategic direction, and utilization of social media, decision factors to buying and their expectations of service.  For example, if your ideal clients are teachers, then you need to make sure you are open after 4pm when they can work with you.  If your ideal customer is a small business owner, get to know their business and how your service can help them achieve their business objectives.

Relate your products and services in terms of the solutions they need to make their business more successful.

Once you have a full understanding of who your ideal client is and how your services can benefit their business, you have the tools you need to test your current process to make sure it meets their needs.  Take a moment to walk in the shoes of your ideal client and buy your own products/services.  Take notes step-by-step of what you had to go through, and whether or not it meets your expectations.  Don’t forget for the moment you need to be pretending you are your customer.   Now take all this information and the customer specific information you gathered and restructure your business model that focuses on customer centricity to improve each stage of your customers experience.

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LEVERAGING TECHNOLOGY TO MANAGE CUSTOMER CENTRICITY

Taking the knowledge you have gained by evaluating and defining your ideal clients needs (see Creating a Customer Centric Business Model), and determine how to leverage technology to provide the level of service expected in a cost effective way.  There are a lot of choices when it concerns what technologies are worth the effort to implement.  From the implementation of a CRM, Business Blog, Social Media, Distribution Networks, Email Marketing, Website Platforms, etc., there can be a lot of tools to choose from.

How can these technologies improve your ability to manage customer more effectively?

  • Customer relationship management (CRM) software can be used to segment your client base in a way that will allow you to tailor your messaging to relate to their buying behavior.  Properly setting up your CRM and automating custom tailored messaging and campaign tracking will give you the ability interpret the results you achieve in a way that will allow you to replicate the success in a more predictive manor.
  • Business Blogging is just a way to build your website content in a way that is easier to track and follow as a customer interested in what you have to say.  You can categorize and link information in a way that tells a story.  Creating a story that relates to your customer base and flows through multiple pages on your site will increase a prospects willingness to contact you.
  • Social Media is a venue that is most likely being used by your ideal customer base.  Furthermore it is a way to reach your ideal client in a more personal setting in a more personal way.  The key to effectively using social media is to understand the mindset and interests of the participants of each type of social media account.  For example LinkedIn is expected to be used for business purposes but you should further segment its use between business and personal pages on LinkedIn.  Personal LinkedIn pages are for your personal accomplishments, which can be written in a way to sell your companies services.  While company pages should focus on the companies marketing and accomplishments for the same purpose.  Of course relating this messaging to what your ideal prospect wants to hear is the key to success.
  • Distribution Networks can be used to create brand awareness.  Remember when you are reaching out to new networks understand the networks purpose and relate your message to them.  In addition, remember this message could be the first impression you make on the prospect and the link used to get them back to the site should take them to page that continues the story you are telling.
  • Email Marketing is a great way to stay in touch with your client base.  It can be used as a way to improve lead conversion rates and a way to unobtrusively provide current customers with useful information that relate to them.
  • Website Platforms need to be established in a way that tells a great story, captures reader’s interests and entices them to convert and share the information with people they know.  This can be accomplished with appropriately placed Calls to Action, Share It Functionality and tools like live chat.  Making customer interaction and usability is vital to successfully relate to site visitors.
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HOW IS SOCIAL MEDIA USEFUL FOR BUSINESSES?

Social media is a platform through which businesses can boost up their profit. Traditional marketing techniques are essential for businesses to flourish offline. But how does a business go about gaining success online? Social media is one of the answers.

Over the past few years, social media has become a vital part of the Internet.  Today social media has become so important that without it the Internet seems incomplete.  Due to social media’s importance, each and every business, regardless of size, should include social media in their online marketing efforts. Social media for a business is considered to be an extension of their brand, which makes social media a powerful tool for online marketing efforts.  There has been a wide range of social media platforms developed, which can make it hard to chose which one is right for your business. These platforms include: blogs, videos, and social networking sites. Each of these mediums, are highly effective for social media marketing.

Promoting a business online has become much easier with the emergence of social media.  Today websites are just the face of the business. In order to develop a genuine online presence it is essential to communicate with your target audience. This is possible with the help of social media, which acts as the voice of a business.  When a business is communicating regularly with their target audience, their credibility increases drastically, which in turn increases revenue for a business. This can all be accomplished through social media.

Social media gives prospective customers a chance to learn and get to know more about a business with little effort on their part.  Interacting with target audiences on a regular basis has proven to build up a customers trust with a business. Every business owner should take advantage of this immense opportunity and use social media for their business.

Social media marketing when done strategically can work wonders for businesses. The right mix of all the social media tools can bring about a notable change in the profit margin.

The tools which are essential for social media marketing are as follows:

Facebook, LinkedIn, Twitter. These have almost become a part of everybody’s daily life. If businesses can make their presence felt in these platforms then success will not be far behind.

Blogs

A website is incomplete if it doesn’t have a blog. A blog represents a business and also keeps visitors returning for up to date credible information.  Providing credible information is enough to turn one-time visitors to reoccurring patrons, which drives traffic and in turn paves the way for lead generation.

  • Social bookmarking

Social bookmarking communities like Reddit, Digg, Stumble Upon, etc are useful in sharing website content which in turn promotes the business. Social media marketing cannot be complete without these social bookmarking sites.

  • Videos

Videos are in great demand nowadays. Their viral effect can greatly increase a businesses profit as well as credibility. Platforms like YouTube, Vimeo, etc are used widely by all the business for their promotion.

Social media for businesses is extremely necessary in this day and age where an online presence matters just as much as an offline presence. Social media marketing helps businesses leave their footprint and extend their brand in the virtual world.

Power On Marketing is committed to delivering their clients profitable results with online marketing solutions. Social media marketing is done by developing and implementing strategies that are tailored to your business’s exact needs.

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