Category: Content Writing

August 23, 2022August 23, 2022

Importance of Good Content Writing

If you’re struggling to connect your brand with consumers, consistent and high-quality content writing could help tremendously. The written content you are producing whether it is for your website or social has great SEO gains, along with the ability to generate leads and give your specific brand identity. Conventional advertising is dead (may you rest in peace young padawan) and welcome to the digital world! Posting your content online that is entertaining and high-quality is becoming more and more valuable, so if you’re not using this successful tactic, we are here to help guide you so we demand you listen to us (please).

Brand Awareness:

When you are trying to push products or certain ideas, this can be a time-consuming process in order to see results. Unlike spending hours cooking a meal for your significant other just to tell you it’s gross, this is a time-consuming process that is worth it in the end. Getting customers on your side and giving them the chance to discover who you are or what you’re selling is the main priority. Being able to push your content on numerous different sites and pages can help your audience get a better understanding of what your goals are. Creating engaging, well-written content on blogs, social media, newsletters, and your website gives you the ability to show customers you are active.

Doing this can reach your potential customers and the target audience you are targeting. The key to this being successful is to be consistent and be able to post new content that makes your customers want to come back for more.

Boost Your Customer Retention:

The success of your business comes from the measure of new customers and qualified leads that you produce. Yes, getting a customer’s first purchase is great. But if those customers aren’t being retained, it becomes as pointless as a camouflage golf ball. What becomes important is how your content you are producing engages with customers after their first purchase. Customer retention starts at the customer onboarding process. To ensure success in this process, the content writing you put out beforehand is crucial.

Content that is accurate and high-quality so customers know exactly what your services are and how you can help them. Believe it or not, blogs are one of the most sufficient ways to achieve customer retention. Blogs show you want to provide value beyond the products and services. Look at it as a content commitment; this reduces churn by 24% for B2B companies. But publishing customer success stories and how you helped them will lead to more and more customers wanting the same satisfaction. Posting people complaining about your business in a “Karen” type of way can be funny, but we don’t recommend it.

Help Your SEO:

SEO rankings are always important. Quality content that uses the correct keywords make sure your rankings are where they should be. When good content writing is produced, people have more reasons to link to your content because of the wide range of topics and interest areas that are available. But you need to remember, google seeks content in order to rate your site and personal links. Again, all of this can be achieved by using specific keywords that are relatable for your content and customers. Enhanced content equals enhanced visibility.

Good Content=More Links:

If you are producing spectacular content with your business, you will soon get links and mentions from other popular websites with the same services and products. Being consistent with your blogs and articles, this creates a unique place in your domain. Content marketers and popular websites will eventually link your specific content/website about category of business you are in.

Quality content writing is an important aspect for creating backlinks for your general business strategy as well. The backlinks that you achieve are helpful to get improved visibility and exposure. At times, with this also becoming your new consumer base, they can become your new brand advocates too. These backlinks are a great way for you to be promoted more and generate new leads. For any of this to happen, you need the right content produced.

You would have a good amount of money if you got a $1 for every time we said “content” in this article. But giving that money would be worth it to get the point across that good content is important for success. High-quality and engaging content can result in improved brand awareness you might desperately need. Being able to retain customers and show off what your services are is crucial for your business to grow. Content writing is more than just writing words and posting it. It becomes a well thought out process to ensure quality, keywords, and engagement are produced in the end.

August 11, 2020August 19, 2021

WHAT IS INFLUENCER MARKETING?

Influencer Marketing is a form of marketing utilized throughout social media platforms and other online avenues where companies leverage influential people in the community or online to push sales, leads, or brand exposure.

Influencer marketing can commonly be a lot more affordable than traditional avenues of marketing; hence, it has become so popular in the business world in the last couple of years. As social media continues to grow, so does the opportunity for influences and influencer marketing to grow and prosper as one of the most successful forms of advertising.

HISTORY OF INFLUENCER MARKETING

The original form of influencer marketing was utilizing celebrities to advertise your products. This could cost companies hundreds of thousands of dollars, but now with the influencer community growing, it does not have to. Nowadays, the average everyday influencer can sometimes produce more quality content and sales than an A-List celebrity could. Why, you ask? There is something to be said for the authenticity of a regular person influencing their tight-knit community and messaging going to your intended audience from a person that your audience trusts.

There are different ways you can utilize influencer marketing. You can offer discounts on your products in exchange for free advertising on social media platforms, blogs, or affiliate links. You can do product exchange – this is a free product in exchange for advertisement and endorsement, or paid advertisements. For the more influential people with wider audiences and reach, you can pay influencers to pitch your business to their followers and bring in sales. These three levels depend on the influencer you are trying to target, your company’s budget, and what audience you are trying to sell to.

Influencers can help you reach new audiences and the right audiences instead of mass advertisements that can be seen by people, not within your clientele. Stop wasting time advertising to broad demographics when you can select influencers within your business niche and get the audience that is actually interested in what you have to offer. If you are a childcare product, reach out to the mommy blogging community. If you are a beauty brand, reaching out to makeup artists and beauty influencers would necessarily be a better audience for you than someone in lifestyle.

NICHE INFLUENCERS

It is safe to assume that if an influencer is posting within a specific niche, their followers are there to see that type of content, so your product or service should seamlessly fit what the influencer has to offer. Suppose you position yourself within the right niche. In that case, you are automatically targeting an audience more likely to invest in what you have to provide through that specific influencer than you would with someone outside your realm of expertise. Find the proper niche by searching to discover pages or targeting particular hashtags. Also, assess what your competitors are doing and who they are advertising with. If you are looking for someone to advertise for your restaurant, target a local food blogger. Pick a local food blogger known for their unique food journey in the community. Other restaurants consider targeting people like this for their profile stature and influence within the community. This is just one example of finding someone to show you the right audience.

GROW YOUR AUDIENCE

Influencer marketing can also help you grow your business social media platforms, boost credibility in your niche, and serve as great testimonials.

The other purpose influencers serve for your business is content creation. Take the heavy expense out of photographers and models. Influencers make their living off of the content they create, so you can get creative and high-end content to utilize form influencers for yourself.

The possibilities with influencers are endless! Do you guys want to learn more about influencer marketing?

February 24, 2015August 17, 2021

WHY HAVING A SOCIAL MEDIA BUDGET IS CRUCIAL

From Myspace, to Facebook, Twitter and sites that are still up-and-coming, social media marketing has evolved into something that is more than a place for the posting of funny cat videos and sharing family vacation photos – it can be used for enhancing your own brand or business at a more personal level. With this being the age of all things digital and social, using these sites for business is a smart way to increase exposure to a larger, more personal audience. The issue with this is that some people seem to forget to consider when thinking about using social media for business is including it in their budget.

Although it may be free to start a page for your business, advertisements do cost money, and factoring this cost into your budget must be considered for effective marketing. It is also not something that should be thought of as a quick addition to any kind of marketing campaign – social media takes time and manpower to build as a helpful tool for increasing the productivity of your business or brand.

Today, nearly everyone is involved in some sort of social media. Whether it is as simple as having a Facebook for sharing pictures, to writing for a daily blog, social media is something that has become part of everyday life for a large percentage of people. These digital platforms can be more informal and come across to a larger crowd, while also appealing to a more relaxed audience all at the same time. Information is pushed across the digital realm in a quicker, more efficient way while allowing for it to be up to date and keeping up with the times. For example, if something were to happen or needed to be shared with the audience of your business the moment it happens, news could be spread in nearly real time. Obviously, this can be incredibly beneficial for a number of reasons for your business.

A website or app, such as Twitter, allows for a more personal approach to pushing out content. On Twitter, followers may favorite, retweet, quote, and respond to a tweet with ease. This creates a more personal atmosphere that may be created without having to deal with the hassle of the phone or email. It is informal, so responses can be quick and to the point, while still getting results. Many people like this for business due to the fact that it somewhat humanizes the company. For smaller companies, this creates a brand image and more social networking for future and potential customers, all while helping with website traffic and explaining what the company is capable of. This also gives larger companies a chance to put off the smaller business feel, while still allowing for the recognition of the large-name brand.

Another thing to note when considering social media is that if you are not on it, your competitor is. A huge percentage of the general public is on the Internet regularly, and with a large percentage of those people actively on social media, it gives more people a chance to learn about your business. The average person checks their various social media accounts several times a day, and with your company being on these same sites it makes for a convenient place to further promote and market. Being on these sites also boosts your brand name in search engines, which creates more results and places where potential customers can hear about you.

In conjunction with your complete marketing strategy, social media can raise the overall value of your company while keeping costs at a minimum. Joining these websites will cause not just a noticeable amount of increased website traffic, but a quantum leap. If one of your posts are shared by fan or audience member, all of their followers or friends will be able to view the post, and they may share it – this creates an exponentially growing base of people who are seeing your information and getting your business name out there. There are also sites, such as StumbleUpon, which allow customers to literally “stumble” onto your website after creating a profile which is tailored to their specific interests. This obviously creates a better chance for the people who are already interested in the genre in which your brand is located to see your website. These sites can be just as helpful as things such as Twitter and Facebook, and help to ensure that other people that share the same interests as your company see you.

This form of marketing is much more inclusive for everyone involved as well. Employees and staff can be more involved with the communication aspect of the company, while teaching the general audience about said brand or company. This allows for the building of a digital community on a grander scale. On the contrary, the consumers can tell a company directly, via Facebook wall or Twitter for example, exactly what they want and what they think. This opens the channel for a direct connection between the company and the consumer. They may tell you how much they adore a product of service, or how much they may hate it and what needs to be improved. The audience can let you know exactly what they want and why they want it – just ask a question or for opinions on a social media site, and you will get responses.

The next question normally asked when it comes to advertising on social media is if it is actually worth it to pay for advertisements on an otherwise free site. The answer is yes, you should. Leaving room in your budget for these sites allows for a whole other realm of audiences to be found. As an example in the most traditional way, a post is put on Facebook, pushed into the newsfeeds of the people who have liked the page, and only seen those same people. There is no new audience, nor is there any chance for a real increase in visits because these people have already seen your information. When someone pays the fee for a promoted post or page, this shows up in newsfeeds of people that may have not liked the page, but have similar interests of your company. With costs starting at as little as ten dollars for promoted posts on Facebook, this form of effective marketing is affordable for nearly every budget. In comparison to the cost of a traditional marketing scheme, this is a more “bang for your buck” deal, which allows the marketing of your company to be enhanced on a social platform.

Within your social media budget, search engine optimization and tools for social media must also be considered in addition to actual advertisements. SEO must be considered for your website to rank higher and receive more traffic, which promotes your business. Tools are available to make your life on these social media sites much easier as well. Sites such as Hootsuite, SocialBro, ManageFlitter, and many others offer an easier way to create, schedule, and manage content in a more streamline way. Buffer is also a good tool to consider, as it allows you to schedule and put content into queues for pushing out at a later date. Using these tools also gives you a way to look at the analytics and statistics of your visitors. These are a must for any social media marketing strategy and will help you exponentially.

Allowing for the space in your budget for social media marketing will be a strategy that will pay for itself many times over. These platforms can increase exposure and create a more human forum as a direct connection with your clientele or intended audience. If social media is something that you are already doing in your marketing strategy, considering the use of paid advertisements can greatly increase your results with minimum financial impact. To put it simply, if you aren’t advertising on social media, you are letting customers walk out the virtual door.

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