Search Engine Optimization

Search Engine Optimization

There is nothing more frustrating than creating a magnificent masterpiece from your website design and then having no one see it – the same goes for websites and businesses. Search engine optimization ensures that your website is seen by a steady stream of visitors and potential customers via organic searches. Search engine optimization, commonly known as SEO, is defined as the process of acquiring website traffic from “free, organic, editorial, or natural” search results via search engines. Google, Bing, Yahoo, and every other major search engine numerically rank results when a search is conducted. Obviously, the higher your website ranks in said search results, the larger amount of traffic and exposure you will see over time. Although things like social media and other forms of brand recognizance help to push visitors to your website, the largest majority are coming from search engines.

Unlock your potential with keywords.

Extensive and thorough keyword research must be done before any SEO practices take place. A keyword is the word or phrase in your content that make it possible for people to find your site. Have you ever wondered how search engines have the ability to find what you are searching for? No, they are not mind readers. They scan websites looking for these keywords in order to match the searched words with website content. In other words, including keywords into content writing allows search engines and websites to speak the same language and help each other out.

You have to crawl before you can walk.

Search engine optimization optimizes your website for “crawling” by search engines to recommend the best results from your queries. The following are the main areas that these engines consider to be determining factors of your ranking which, in combination, make for a highly ranked website that has been truly optimized for search engines.


Are the titles, text, and descriptions fully optimized? Do you have the right content mix between videos, photos, graphics, and writing?

Along with creative Website Design, your content must be optimized in accordance to keyword research if you are looking to have a site that ranks in search results. This means that these words must be included in the text, titles, and descriptions of website items for optimal crawl results. One must be sure not to overstuff the keyword into context, as this can create poor results. If Google is the Goldilocks of this story, your content must be the “just right” middle bear.

A website’s bounce rate is also highly valued in the eyes of Google. This is the rate of visitors who click through and engage with your website. The only way to captivate the attention of site visitors is by creating inventive and engaging content of all mediums with creative design. A mix of videos, photos, graphics, and written content must be included for a lower bounce rate and high levels of engagement.


Is the content on your website linkable and trustworthy? Do other authoritative websites link to or reference you?

Often considered as one of the most critical aspects of SEO, page authority could make or break website rankings in the eyes of a search engine via an algorithm. A website is considered to be trustworthy and authoritative in a process that considers the age of the domain, the number of links directing visitors to your website, and the overall size of the site.

User Experience

Is there a high bounce rate from your website? How easily is it navigated? Is it visually appealing?

Bounce rates are determined by how many visitors simply click onto one page of your website and then leave. There are many factors that play into their leaving, including the ease of navigation, content mix and quality, and the overall appeal to the customer.


Does your website load quickly and work properly?

Your website is a reflection of your business. As a tarnish of this reflection, a lagging and glitch-filled websites that creates nothing but problems will do nothing but frustrate users and have them clicking the back button in desperation. This raises your bounce rate, ruins the user experience, and leads low rankings.

Internal Linking

Are your customers finding what they are looking for and more?

Internal linking is a way to direct and flow website visitors to the information that they are searching for within your website. If more information is found at a mere click of a button, customers are going to see more relevant and pertinent information based upon what they are already looking at. Internal linking also highlights the important and valuable keyword aspects of your website to Google. For example, click on this link if you want to learn more about Tampa Website Development.

Social Engagement

Do people like, share, and endorse the content on your website?

Today’s digital world calls for user endorsement and engagement in order to be considered a valuable or authoritative website.


Is your website created for easy navigation and understanding by Google?

Going back to the “crawling” process, Google must be able to read your website easily and effectively when analyzing for ranking. This process is more easily done when a full site map, HTML coding, robot text, and other key website elements are fully optimized.