Website Design services are delivered in a number of different ways and with a number of different restrictions. Over the last several years there has been a push towards more dynamic and smart websites that can deliver a lot more functionality, interaction and optimization than the old custom coded html sites.
The use of a Content Management System (CMS) is also quickly becoming popular with companies who have resources to work on their website vs. having to hire a company, which has been the trend of the past. As the market continues to evolve there continues to be many misconceptions about websites, how to get them working, and most importantly how to get them found online for the purpose of lead generation.
So to the point of the question, Who Needs Website Design?
- Large Companies
- Small / Medium Sized businesses
- Local Entrepreneurs
- Anyone with a message to deliver and a desire to make some money from that message.
So lets dig into this a little more. Website Development and Design is the process of mapping out your existing site to cover all your business needs, be found my search engines, and then engage traffic in a way that can deliver new business. A well designed site can improve conversion rates by 5% or more when considering the higher rates of traffic, etc. Most existing sites have unfortunately either cost the owner a bunch of money related to initial design work and custom coding, which was all that was available, or lost opportunities to earn search engine relevance. In both cases we are finding many businesses who have been led down a bad road with designers and graphics artists who not only didn't provide enough calls to action or conversion functions on the site itself but also didn't take the standard actions to get the site relevant in search engines.
In this day and age of the digital marketplace there is an absolute need to be engaged with a viable website that can help your company get found, engage with, and convert new business opportunities. Unfortunately this creative design work may mean a big investment in technology, but as more and more consumers turn to the internet for research and investigation before buying it's important to ensure your position is in tact.
So a Website Design service is essential for all businesses who want to compete within the high volume, ultra competitive, and fast paced digital marketplace. Some lower level versions can be used out of the box and we also can help develop a solution for those companies looking to get started and want the ability to grow into system.