Contact Relationship Management (CRM) solutions come in all sorts of shapes and sizes. The reality behind them is in some way or another each works to accomplish the goal of ensuring that all your hard work in developing leads and contacts isn't lost to poor follow-up procedures. So to the point of the question, Who Needs It?
- Companies who sell things
- Sales Mangers who want to do performance reviews
- Salespeople who want to spend more time on real sales calls
- Companies who want to sell more things
So lets dig into this a little more. Most research that has been done on the implementations of CRMs and results we have seen from our existing clients is an improvement in efficiencies of at least 20% - 37% per salesperson in terms of Contacts, Proposals, and Revenue generation. This improvement in efficiencies and automation of more "administrative" level work that can be obtained by an organized Contact Relationship Management (CRM) system is something that can be used from the top of an organization down to the salesforce. Also, with the new features and enhancements coming from the open sourced CRM solutions a company can integrate marketing campaigns, lead handling, lead follow-up, new sales fulfillment, and ongoing reporting activities the quality of sales and retention is improved.
So a Contact Relationship Management (CRM) solution is essential for all businesses that want to compete within the high volume, ultra competitive, and fast paced online marketplace. Some lower level versions can be used out of the box and we also can help develop a solution for those companies looking to get started and want the ability to grow into system. More to come...