For the second year in a row, The Los Angeles-based Grammy Museum is bringing its Music Revolution Project, a free mentoring and education program for promising young musicians, to Tampa once again this summer. The program runs July 21st through August 15th.
The Yob Family Foundation and other regional businesses have funded this program as a way to encourage students ages 14-21 to broaden their musical skills and grow their passion for music.
Power On Marketing was tasked with a full marketing strategy to target students in Tampa Bay through social media channels, collateral, ad campaigns, and press releases. Students were encouraged to apply to the program via a newly designed website http://musicrevolutiontampabay.com/. The website allowed them to submit an application, referral letter, performance video and personal statement. Chosen applicants were awarded acceptance into this summer program to learn from national recording artists and to pursue their musical dreams.
"Power On Marketing helped the Yob Family Foundation create an impressive campaign for Tampa Bay's Grammy Music Revolution program. With Power On Marketing's knowledgeable staff and dedication, our program was a success." ~ Lisa Yob
The Yob Family Foundation's mission at its core, is to fill in the gaps, to take on the causes that seem to be left behind and provide resources for children where they are needed most. Some of the many causes they support include Metropolitan Ministries, Children's Cancer Center, The Crisis Center of Tampa Bay, and Junior Achievement Tampa Bay.
The mission of Power On Marketing is to deliver innovative, customized, targeted, flexible marketing solutions that focus on maximizing ROI, and helping organizations gain a competitive advantage. Power On Marketing full content marketing solution includes web design, social media, SEO, content writing and graphic design.