Recent Posts by hannah.hubner

Why Having a Social Media Budget Is Crucial

From Myspace, to Facebook, Twitter and sites that are still up-and-coming, social media marketing has evolved into something that is more than a place for the posting of funny cat videos and sharing family vacation photos – it can be used for enhancing your own brand or business at a more personal level. With this…
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The Top 5 Components of Your Content Marketing Strategy

There are still questions and confusion when it comes to “content marketing.” The concept is simple when it is thought of as a means to an end, which is ultimately driving traffic to your website or blog. The more great content you have, and the easier it is for people to find your content, the…
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Content Marketing Versus Inbound Marketing

Content marketing has become a much-debated topic among marketers, but there is often quite a bit of confusion around what content marketing exactly is, and how it differentiates itself from online or inbound marketing. Here is an attempt to create some clarity. CONTENT MARKETING • Is as old as the written word. It well pre-dates online marketing,…
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