Influencer Marketing: The Dos and Don'ts by Gabrielle Mondejar, Content Marketing Specialist Dos: Do Focus on Engagement Ahhhh, the classic debate of engagement vs. follower counts. Many brands are continuously making the mistake of overlooking a key factor when it comes to connecting with and utilizing influencers for their brand advertisements - ENGAGEMENT. That number displayed…Read more
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What is Influencer Marketing? by Gabrielle Mondejar Content Marketing Specialist Influencer Marketing is a form of marketing utilized throughout social media platforms and other online avenues where companies leverage influential people in the community or online to push sales, leads, or brand exposure. Influencer marketing can commonly be a lot more affordable than traditional avenues of marketing;…Read more
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